The Indicator from Planet Money - The Rise And Fall Of The Skinny Jean

Skinny jeans have reigned supreme for two decades, but now their rule seems to be ending.

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Amy Levitan remembers when the skinny jean Trend was born. She just got her first job in the fashion industry, The Strokes, their first album is this it. But if you judge hit and the man was photographed by everyone, in all these magazines and they were very was kind of like hunky Ramon style outfits like graphic t-shirts size, skinny jeans,

That wasn't like the first time these teams to Imogene and Amy was working at the company where it happened. Was this brand called superfine. Started my stylist, Lucy. Pinter, who got on a plane to Tunisia with designer, Amy Robertson. And the two of them worked with Taylor's and textile manufacturers to develop a collection of skinny jeans. She talked to me about this is the indicator from Planet Money. I'm Stacey Vanek Smith and Johnny Woods. Wearing my finest pair of skinny jeans today on the show, these smaller tight of pants that turned out to be an economic Mammoth dominating the 70 billion dollar Global Gene's market for decades.

Recently though this seems I've started to loosen and now it looks like the rain of the skinny jeans is ending.

This message comes from NPR sponsor. Microsoft teams, helping priority bicycles transform the way they work. When the pandemic hit, they started doing virtual visits on teams. Now people worldwide can come into their showroom, Morad teams. This message comes from NPR sponsor. Deloitte offering informed perspectives on the evolving business and economic impacts of the pandemic from consumer Behavior. Trend style. Looks for key sectors of the business. At Us covid - 19 a meal. Every Chain is a damn expert and consultant and she was at the company supervise the rolled out. When it's first collections of skinny jeans in the early 2000s, they were like this Revelation or so edgy and cool. There was though one kind of big problem to get on. They were hard to get off. Oh my gosh.

But then some bills and is already started producing stretch denim, skinny jeans, easy to get on and pretty comfortable and flattering customers went crazy for them skinny jeans, dominated, wrong ways, and city streets in 2002 to 2005 2010-2015 in the land of fast, fashion and seasonal Trends. The skinny jean was like, Caesar dominating everything refusing to let go of a group of power. And any letters and said, this actually was kind of hard on fashion companies, is something that I feel quite guilty about working and Trend forecasting cuz of sea, we all have enough stuff as it is a part of the apparel industry, you know, how to make money.

The kids, always see if you've already got your five has saying, skinny jeans, how do you sell a Reese's design is just gave up on, trying to push new silhouettes on the customers, and they just surrendered to the years went by and skinny jeans and all of their various forms, just kept out selling everything. And it started to seem like nothing could kill the skinny jean. Hi, my name is monette's. I currently live in Toronto right now and I'm a fashion design student. She is Twenty-One. And while she was in, quarantine, she started using Tik-Tok videos to style her friends, I like put together the outfits and then that video blew off. And so then I started doing with other people, but that's how it started is going through her clothes and she's old pair of skinny jeans that I was like, yeah, I don't wear them anymore because of one if I'm waking up at 7:30 in the morning, I don't want to put on some skinny jeans, try to pull them out, they're uncomfortable, they're not the most flattering, but I just held onto this path.

Hodgson's 2015, like why don't I just do a little short, Tik Tok, not thinking, anything of it, of course, free ways to style skinny jeans appear. On the screen is burning it.

Delightful to watch. It's like charming and it's smart and a lot of fun making it, but it's a little devastating, honestly, it's a good chlorination of intergenerational War. I don't think o that meant it that way but that is in fact how it turned out and she didn't realize any of this was happening until a friend of hers told her that like her Tik-Tok has been featured in an article was like what they sent me the link and they were talking about how yeah it's like such a likeable nut Millennials vs gen Z with the skinny jeans, people had watch minute tiktok and that video long, as a handful of others had sparked a huge intergenerational Paso, including a raft of backlash Tik tok's from Angry Millennials, furiously defending the skinny jeans. Oh my gosh. Yes.

How to freaked out about this? People were just like feeling their feelings about skinny jeans, social media with nuts. The media, when I throw these headlines about the death of the skinny jean. You know, things like Jens ears on tiktok. We're like, try to kill the skinny jean to the song. I mean, Monette said she did not see this coming at all. She honestly said, she could not figure out why everyone was so emotional about this, but then an expert. Amy Levitan says, she gets it. It means a lot to people. It really means a lot. We imprint on it. You know, all weapons, where we put our wallet, you know, I don't know, when kneeling down, looking off the kids. So what have you? It's the older, these memories that we have prints on it. So the gene is an emotional thinks. It is like somebody

Tearing down your best friend. In a way skinny jeans have gone from dominating genes cells to making up about a third of them. Now and falling. I'm either says the timing couldn't be better for the fashion industry. 2020 was a terrible year for most clothing companies and the decline of skinny jeans who made lots of people buying lots of knee pads. People like me. I have five pairs of jeans. They are all skinny jeans. I actually asked Monett. It went to the source and I was like, listen, do I need to buy all new pants? And she was like, you do not need to buy new pants, you should wear, what makes you comfortable? You should do you and I was so relieved. So, if you saw me walking down the street and skinny jeans, I would not like, seeing like a tragic figure or anything like that. My mom still wear skinny jeans and I think she looks really good in them.

I have to buy new pants. That's yeah, I mean it's killing us with kindness that come in

Denim expert.

Conversation got so emotional isn't till like having like a cool twenty-one-year-old kind of mocking, your style means basically that you are no longer cool or 21. So I've been on the other end of this and it happens every generation, you know. So it's like, we don't mention it. Cool. It's just that. We would like Millennials were cool and it's just, they're just getting older and basically that's just the Aging. So, what they struggling with is, I think aging and its attached to this party is like, I've taken for hats Tyrion, fault lies, not in our skinny jeans. But in ourselves, Amy says, nobody really knows what will replace the skinny jean? She says there is a gene silhouette power vacuum. Mom jeans are

Low rise jeans are in their questioning back. That one's bell bottoms and something called a column pants. Write on a piece of paper but still Amy says, no matter who grabs the denim Throne probably nothing will rain as long as skinny jeans, that's the kind of trend that comes along once in a generation.

Check buy stamps by the indicator is edited by Kate concannon and is the production of NPR.
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